Chinese leading global information and communications technology (ICT) solutions provider, Huawei has signed a sponsorship agreement with Spanish football club Atletico de Madrid. The Huawei logo will be placed on the front of the team’s famed red and white kit for three matches – their La Liga opener at Levante on 19 August, their home opening game against Athletic Bilbao on 27 August, as well as at the UEFA Super Cup, which will be played in Monaco on 31 August against Chelsea.
This marks the second time in 2012 that Huawei has sponsored Atletico de Madrid, following the company’s one-match sponsorship during last season’s match against Real Madrid on 11 April at the Vicente Calderon Stadium.
Defending UEFA Europa League and Super Cup winners Atlético de Madrid will wear kits sponsored by the Republic of Azerbaijan for ‘El Derbi’
with Real Madrid at the Santiago Bernabeu.
The club has been without a kit sponsor for the entire 2012/13 season so far despite good form that sees it currently in second place in the Spanish La Liga. Atlético’s deal with Azerbaijan is for one match only and marks the beginning of the club’s efforts to expand its brand in one of Europe’s emerging markets.
