As used recently during the International friendly match by the all Adidas teams, from Mexico, Belgium, Japan, Argentina, Colombia to Germany and Spain, the new 2018 Adidas World Cup typeface has a very distinct look.
The new Adidas typeface, inspired by traditional Soviet imagery, it has a certain rawness and cutout style to it, features thin line runs through the center of the numerals.
So far, during the International friendly match, Mexico's typeface used the customized missed two important parts. First, Mexico's typeface did not have the federation's crest on the bottom.
Second, the numbers missed the lines within the numbers.
While Mexico's font was completely plain, Belgium's numbers without the Belgian FA crest on the bottom.
