On January 22, 2017 ahead of Barcelona's Estadio Ipurua visit, SD Eibar players took to the field wearing shirts with their names in Japanese on the pre-match. The opportunity to cater to their Japanese fanbase by adopting the Japanese language for the televised fixture, with the Takashi Inui's presence has seen Japanese followers of the club grow hugely in number. Match againts Barcelona bringing with them a mammoth television audience in order to take advantage.
The SD Eibar original plan was to have the printing present during the match itself yet La Liga regulations prevented such a move. For the purpose of aiding the match official, the name on the back of player's shirts must be understood by the referee. The match was worn by Barcelona with 4-0.