The NBA team Dallas Mavericks limited edition the City Edition jersey. The black jersey that embodies the pride of not only the Dallas Mavericks, but the City of Dallas. City Edition was created for us to reach a fan base beyond our ride or die basketball fans: to build a stronger network of MFFL’s, create buzz among younger generations, and to play with colors and elements outside our brand story. Intended to be in the city and of the city, a change in perception, a true “Maverick” in design and style. The jersey has a different design each season and takes 2 years to develop with Nike + NBA. This jersey, represents a rebirth of a younger generation of key players on our roster. A rebirth of the City of Dallas. A rebirth of old and new fans.
