The graphic Liga MX (the Mexican football league) club team patch as apply on the right arms players shirt. Currently sponsored by BBVA through its Mexican subsidiary BBVA Bancomer, it is officially known as Liga BBVA Bancomer.
The "Liga MX" rebranding logo was launched at the World Trade Center at Mexico City in 2012. The 2012–13 Liga MX season was the 66th professional season of the top-flight football league in Mexico, and the first under the league's current identity as "Liga MX". The season was split into two championships—the Torneo Apertura and the Torneo Clausura—each in an identical format and each contested by the same eighteen teams.
The presentation on the domestic league branding also included the Liga Ascenso, and the Copa Mexico logo. Additional information on the new code of ethics, new league anthem, new league slogan ("Siente tu Liga"), and much more.