The new Football League ( EFL) font style for the 2020-21 season. The logo of mental health charity Mind has appeared on all EFL shirts from the start of the 2018/19 season on an initial two-year basis.
With one in four individuals affected by mental health problems, the EFL will work with its network of Clubs and community trusts to promote Mind’s message and services to millions nationwide with four ambitions to promote better mental health.
The EFL logo is present at the bottom of the numbers. The visual identity featuring a dynamic circular arrangement of 72 balls in three swathes of 24, representing each of the League’s member clubs and the respective divisions they play in.