The Saudi Arabia’s Al-Hilal sports club debuted a new identity on August 23, 2022. Al-Hilal, who are the current Saudi and Asian champions, also unveiled an e-store named “BLU STORE” where fans can get the team’s merchandize.
The restyled logo features a blue shield encompassing the English letter H with two crescent moons making up the top and bottom of the letter’s central bar. The resulting shape also doubles up as the Arabic "Al-H" or the H. The merging of the two letters in both languages in the logo is to symbolize the form of a grand and solid shield suitable for all sports, and bearing the values and principals of Al-Hilal.
