Italian Serie A club AS Roma unveiled the new club crest which attempts to adapt the classical logo to a more modern design. The updated design maintains the shape and proportions of the original Roma crest, represented in art and sculpture throughout the city. The black line in the middle provides a stable base for La Lupa Capitolina and her twins. Additional features the writing Roma as well as the founding year of the club, 1927 in the typeface Trajan Pro have opted to replace the ‘ASR’ initials. The colors have been revamped, too. The illustration of The Capitoline Wolf and the twins Romulus and Remus have been simplified and modernised and come in a gray color.
Start of the 2013-14 season, AS Roma will wear the unbranded kit this season after dropping supplier Kappa after a legal dispute over alleged quality and distribution issues. As the Giallorossi have terminated their deal with Kappa early and their deal with Nike starts as from 2014/15 partnership 10-year agreement.
