The new season, Juventus players names on the back of the shirt are black again, as opposed to yellow on the previous kit, while the numbers are white and set against a black box. Reigning Italian Serie A champions Juventus the 2012-13 season kit marks a return to the classic style of four wide black solid stripes — representing family, union, loyalty and honor — eschewing the feathered style of their last kit. The new kits, designed by long-standing partner Nike, feature new sponsor Jeep and bear an inscription reading ’30 sul campo’ to honour last season’s Scudetto triumph.