A.C. Fiorentina won the 1968–69 Serie A. The folowing year in the European Cup competition, Fiorentina had some good results eventually knocked out in the quarter-finals after a 3–0 defeat to Celtic. After a fifth place finish in 1971, they finished in mid-table almost every year, even flirting with relegation in 1972 and 1978.
These nameset leather base material and was sewn onto the the players shirts.