The UEFA Europa League's new brand identity reveal in late August 2015 at Monaco. Set to be used for the next three season, with new “energy wave” the Europa League brand identity is inspired by the "strong connection between players and fans, who together in club and community experience the vast diversity and emotion of the UEFA Europa League".
In 2015, UEFA Europa League updated ogo features a much more classier design than the previous their 2009 and 2012 logo. All new work has been produced in collaboration with UEFA's marketing partner TEAM Marketing AG in Lucerne. The new UEFA Europa League logo has been developed by Red Bee in London, while the designs for the run-of-season and final concepts have been produced by the Munich-based agency United Senses.
The new letters are in a different font and the cup was began more different to look like the original UEFA Cup.
